Exchange 2

7/8
Fresh eyes on the dossier

Last time we met, it was the day after we had formed teams so we didn't really have anything to show apart from rough ideas. I was really interested to see how they read it, especially considering the group is only half VCD.

The feedback was really positive. Without me even having to tell them what it was all about they mentioned words like stress (especially in relation to the imagery), city, busyness and isolation.

I asked them about the spread we were having trouble with and they brought up ideas of imagery representing a maze which I thought was really good. It would almost get across what we wanted but just wouldn't fit with out visual style very well.

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All in all I was really happy with the feedback, they understood it exactly as we intended and couldn't think of any major issues.

From here we really only need to play around with the flow of the dossier more and maybe see what we can do with the Audience Needs spread as there have been a few comments that it could be improved.