Week 5, Session 2

14/8
First thoughts on project and research

Sam from Lifehack joined us today to talk about researching and gaining insights from people. We also looked at the d.school framework and how we could use it in order get quality results.

The d.school framework splits the design framework into 5 steps, the first being Empathy which looks at research and understanding. Empathy is then split into 4 sections:

- Observe
- Try
- Learn
- Ask

We used these sections to try and come up with a variety of ideas to use for researching.

We also talked about ethics in relation to other people when conducting our research and filled out some forms.

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I found this hugely helpful as I'm not sure I would have covered all of these sections otherwise. I feel like I came up with a lot more ideas through this process and came to the conclusion that we need to create a more detailed target audience in order to move forward.

I also thought that the ethics discussion we had was important to keep in mind so we don't offend people. It was interesting to see how we really have to be quite careful about how and what we ask people, I feel a lot more confident about it now though.

Moving forward >>>

We realised we need to really segment our audience better to work out what types of people we have and how different they are. After that, we thought we will probably pick the audience with the most/clearer problems to make the solution obvious. We are thinking that some of the audiences may not have huge trouble with urban anxiety, although it is still present with them to an extent, so it would be a lot harder to reach them.

We also came up with some questions that could lead to some interesting ideas:

Could we focus on a specific business/workspace?
What different audience segmentations are there?
What one do we pick?